Diane needed to appear approachable, sensible and educated in the environmental and small community matters of Newport Beach, CA. She wanted to communicate her accessability to the public.
We created a clean, soft, and comfortable branding with lots of community imagery. We integrated the Upinion app into her website and email communication to promote her "I'm Listening" campaign.
All of her collateral, including flyers, posters, banners, etc kept with her consistent branding themes. Diane Dixon won her seat on the council and is now serving as mayor.