Midnite Oil Media is a boutique design company that needed to establish a diverse client base and reputation for quality work. Midnite Oil Media must stand out in a cluttered Los Angeles graphics market where many irresponsible designers and freelancers have given small design firms a bad name.
I branded Midnite Oil Media as a uniquely reliable and hardworking creative firm that provides inspired design, deep understanding of the client’s brand, fast turn-around, and efficient and friendly service. We designed Midnite Oil Media’s brand to connect emotionally with growing and established organizations alike by “burning the midnight oil” on clients’ projects and producing effective designs with creative that expanded clients’ visions for their own brands. We articulated the Midnite Oil Media brand across multimedia platforms with a cohesive package including logo, company website, blog, social media integration, community event sponsorships, targeted online marketing, print collateral, and more.