MyCME provides various certification courses for nurses, physician's assistant and physicians. They needed email marketing that was clean and professional, but engaging to people in the medical industry. The look of the emails would then be extrapolated on their website for various microsites with related services.
Keeping in mind the higly professional field of the target audience, I created a design that is engaging and serious, but uses bold colors to stand out. My design helped roll out several new products, targeting the different segments of their clientele.